As Head of Social Content at Playmaker, a sports media company, my role has evolved from hands-on design to helping shape social strategy and leading a creative team. My work combines audience insights, real-time decision-making, creative direction, and team leadership to help guide what we create and how we connect with our audience.
STRATEGY AT SCALE
Playmaker's social platforms reach over 7.5 million combined followers, with our primary Instagram accounts averaging more than 100 million monthly views. As Head of Social Content, I help guide creative priorities, coordinate with social leads, and oversee a six-person design team to maintain consistent, engaging content across our platforms.
PERFORMANCE & CONTENT STRATEGY
I lead weekly social meetings and conduct monthly analytics reviews to assess content performance, discuss emerging trends, and identify opportunities for improvement. These insights help inform creative priorities, content decisions, and future social strategy.
TEAM LEADERSHIP & CREATIVE OPERATIONS
I oversee day-to-day creative operations, working closely with our design team and social leads to manage competing priorities and keep content production running smoothly. Through clear communication, creative feedback, and collaborative planning, I help maintain consistency and ensure timely execution across our platforms.
